Roles: Concept, Art Direction, Editing

The NFL playoffs. Twelve teams, four playoff rounds, sixty-six potential matchups... One shoot day.

How do you generate a ton of relevant content for one of the year's biggest events? Enter The Bandwagoner. He's no hometown hero, but is a master of mixology, The Bandwagoner was ready to celebrate (And antagonize) any possible playoff outcome by sharing a unique Crown Royal cocktail tailored for each city.