Cloud computing customers often face difficulty in making the right decisions. The current product landscape has the valuable information and specific solutions customers want. But it is spread scattershot and often fueled by dialog that is confusing and contradictory. Plus, the cloud product is always changing.
It’s a complex challenge to distill the vast array of information and products at HP's disposal—but the redesign of the HP Helion website offered this exact opportunity.
HP takes pride in presenting its extraordinary solutions in a straightforward, transparent way. To cater for cloud customers with differing needs, this means providing a range of content to engage users in different ways.
For the customer who knows what they want, we created a graphic product map to categorize and navigate the many existing product pages. For those who are new to cloud computing, we created an educational slideshare as the homepage header to provide a digestible starting point. And for anyone looking to learn more about cloud computing, we created a content hub of topical news that can be sorted categorically. Each news item is social media-ready and shareable—ensuring that HP not only drives an engaging narrative but also invites conversation.
The HP Helion website is a responsive one, accessible on all web-browsing devices.