'A Gentleman's Call' was a social platform that invited users to submit ideas; the kind of genius that pops over a drink but tends to fall by the wayside. The winning idea was funded with $100,000 to become a reality. Partnering with GQ and our three hand-picked mentors, 5 semi-finalists were chosen and given a spread in the magazine before our winner was chosen.
To get attention, takeovers were staged on prominent websites such as ESPN, The New York Times and the first ever animated takeover of CNN.
With nearly 3,000 entries, over 100 million online impressions and thousands of repeat visitors engaging in as many conversations, a strong, lasting impression was made upon the target audience resulting in Ketel One's facebook fans growing exponentially.
Also pictured is a future case study: This video was used to pitch the idea of the campaign. Many of the facets changed once production began, but the essence and spirit were successfully realized.